If you’ve seen one sizzle reel, you’ve seen a thousand. Almost every studio and agency produces demo reels, but for Atlantic Magazine’s Re:think, the sizzle didn’t feel like the optimal way for them to represent their work.
Auracana had the pleasure of working with legendary documentary filmmaker Errol Morris and The Atlantic Magazine team to capture his take on sizzle reels.
(Not) Another Sizzle Reel
What We Did