Overview

The World Cup comes around only once every four years. AT&T and their #soccereverywhere influencer marketing campaign pulled out all the stops to create buzz and promote MLS Soccer, the World Cup and the MLS All Star game in Atlanta. 

Auracana helped lead the charge with a multi-spot social media influencer campaign shot in Atlanta and LA with freestyle footballer extraordinaire Indie Cowie, former World Cup defender Jimmy Conrad, Atlanta United’s Midfielder Julian Gressel and New York City FC’s Left Winger Rodney Wallace.

Project

eMLS World Cup Soccer

Client

AT&T | The Marketing Arm

What We Did

Creative Direction | Copywriting | Video Production & Direction | Cinematography | Motion Graphics | Video Editing | Post Production