Water, Salt, Potatoes. That’s all it takes to make a Lay’s Potato Chip. Or is it? We had the pleasure to find out just what it really takes when we helped Frito-Lay tell the story of one man whose job it is to bring the potatoes from the field to the place where it all comes together. The secret ingredient behind every chip? Care and Love. Everyone loves Lay’s, but what goes into making the perfect chip?

Frito-Lay and The Marketing Arm joined forces with Auracana to create video content for the “We are Lay’s” video series. Using a documentary style approach, we followed one manager to get a glimpse of his life in and outside of Frito-Lays and convey the labor and love that goes into making every Lay’s Potato chip.


The Perfect Potato Chip 


FritoLay | PepsiCo | The Marketing Arm

What We Did

Creative Direction | Copywriting | Video Production & Direction | Cinematography | Video Editing | Post-Production