Imagine telling a story so complicated, even the client has trouble explaining it to their employees. That was the challenge when Google needed to find a way to tell its staff living in different states, or far flung parts of the world, how their Google Stock would be impacted by the laws and regulations wherever they lived.
Google’s main goal was to make it easy to understand and even easier to learn about the GMobility story. Brought in by one of our close agency partners; We helped tell the GMobility story through beautiful 2D story-driven animation while cutting down on headache remedies and constant phone calls to the HR folks at Google HQ.
Google | Newfangled Studios
What We Did
Creative Direction | Copywriting