Take FIFA, the most popular sports video game on the planet, bring in the 19 best players to the biggest gaming expo, Pax East, in Boston. Then mix the star power of World Cup Athlete Jimmy Connors and his 100k + followers on Youtube, Instagram, and Facebook, and you’ve got all the ingredients to create a social media sensation.

Auracana led the PAX East’s campaign with The Marketing Arm and AT&T’s social media team. The end result was to create a series of spots that shot through the roof to expand AT&T’s awareness to gaming and sports fans.


eMLS Championship at PAX East


AT&T | The Marketing Arm

What We Did

Creative Direction | Copywriting | Video Production & Direction | Cinematography | Video Editing | Post-Production