Snowmass Colorado

Ragnar Relay




Concept/Creative Direction, Photography, Cinematography, Drone Video & Photo, Video Editing and Post-Production

The Project

We’re in the business of not just telling brand stories, but also, solving challenging business and marketing problems for our clients.

Ragnar Relay had a problem. They had a highly successful franchise with a strong mission statement “Ragnar is about doing things together that we could never do alone – either out running on the road or on the trail.” They had countless videos and photos, but they were having trouble capturing the ‘together’ part of their mission.

They wanted to showcase their sense of shared community but also play to the independent streak that runners thrive on. Now they put us to the task, with less than 24 hours notice, to cover their Snowmass race from start to finish and capture the essence of what Ragnar is all about to current fans and those thinking of joining in.