Brand Strategy, Creative Direction, Copywriting, Video Production & Direction, Cinematography, Video Editing, Motion Design & VFX Supervision, Post-Production
Be There Campaign
Our Emmy nominated “Be There” music theme, production, editing, and in-camera visual effects connected the campaigns’ immersive energy to a legion of fans, drivers and crews who experienced it at the track and every day on SPEED.
Auracana shot at NASCAR races, dug deep into their extensive film library, integrated testimonials from top drivers like Dale Earnhardt Jr. and Jeff Gordon, and created a new re-branding of the franchise including graphic toolkits, adrenaline-fueled on-air promo and radio campaigns used throughout the 40 week season.
Along with extensive network branding and numerous campaigns for SPEED Channel; Auracana led the branding and on-air marketing of NASCAR on SPEED for Fox Sports. The goal was to further expand the SPEED experience to a growing base of NASCAR fans.